About Gwen & Friends

Play Brings Joy! Gwen & Friends is a Singapore-based family business focusing on safe quality toys that encourage imaginative play and pretend play. Our toys are carefully chosen by Gwen's Granny, Ammie, to bring your child endless hours of fun. 

We believe that the relationships our children have with their toys are precious, and they are key stepping stones in nurturing happy, well-adjusted children. Most of all, we believe in the pure joy that play gives our children. 

As parents and grandparents ourselves, we believe in providing quality products that are made to be loved by our children.